Dream Days Influencers

Mercedes-Benz USA

Our team at Merkley + Partners worked with OpenInfluence and our clients at MBUSA to drive awareness of their annual "Dream Days" sales event with a groundbreaking social media campaign partnering with diverse creators who authentically showcased how Mercedes-Benz helps to bring their dreams to life.

The campaign was a huge success, generating 48.7 million impressions (118% of target) and exceptional engagement rates—including story views at 474% above benchmarks—while earning overwhelmingly positive sentiment, with 95% of comments expressing excitement and many viewers noting they "forgot it was an ad."

2025 Digiday Media Buying and Planning Awards Winner: Best Influencer Partnership
2025 Shorty Awards Nominee: Multi-Platform Partnership

Responsibilities:
Project Management
Contract Negotiations
Vehicle Sourcing
Vendor Relations
Client Communications